Mission 89 and Vinnare Legal Chambers to host Women In Sports Conference to tackle gender disparities in sports

Mission 89, in collaboration with the Vinnare Legal Chambers and the National Sports Council of Zanzibar, has announced the inaugural “Women in Sports Conference,” a groundbreaking event aimed at fostering dialogue, promoting gender equality, and empowering women. The conference, scheduled to take place from 9 to 15 June, 2024 in Zanzibar, will connect key stakeholders globally to address issues in sports management and the challenges women face in the industry.

Hosting over 100 delegates from different games and competitions, including government leaders, sports organisations, athletes, coaches, lawyers, advocates, auditors, civil societies, sports administrators, and scholars focusing on gender in sports and sports business, the conference will feature sessions focused on crucial themes such as employment and contract matters, empowering leadership, and empowering women in sports media.

Reflecting on the significance of the initiative, the executive director of Mission 89, Lerina Bright, explained that one of the organisation’s primary goals is to promote the significance of dignity, fairness and equality in sports, regardless of gender, age or nationality. “Mission 89 is committed to ensuring that every woman in sports has an equal opportunity to succeed. By joining forces with Vinnare Legal Chambers and the National Sports Council of Zanzibar, we aim to inspire, empower, and create lasting change in the African sports industry.”

Recent studies have shown that global interest in women’s sports continues to increase, with more fans expressing interest. The trend is observed across various key markets, indicating a positive shift in the perception of women’s sports, while exposure to women’s sports is changing attitudes toward female athletes, highlighting the importance of increased coverage. However, studies on media representation still suggest minimal coverage of women’s sports and raises awareness about the need for more visibility.

Judith Zebedayo, a sports lawyer and founding partner, Vinnare Legal Chambers stated, “We believe that through collaborative efforts, we can break down barriers and create a more inclusive environment for women in sports. Through the Women In Sports Conference, we are creating a platform for meaningful dialogue and actionable strategies to drive positive change, from addressing pay disparities to expanding access to training and development opportunities”.

Distinguished guests and speakers expected at the event include Hon. Tabia Mawlid Mwita, the Minister of Information, Youth, Culture and Sports, Zanzibar; Mr. Mehmet Ozdemir, UN Football for the Goals Ambassador and CEO of Fun Sports; Ms. Neema Msita, Executive Secretary, National Sports Council of Tanzania; Ms Lerina Bright, Executive Director, Mission 89; Jorge Gazapo Diez, Head of Commercial and Partnership for Africa, La Liga; Stephanie Travers, Deputy Team Principal, Mission 44, and Juliet Bawuah, Group Head, Sports, Media General Ghana, and more.

To register, interested participants can e-mail Belinda Young at belinda@mission89.org or click the link [https://vinnarelegalchambers.co.tz/women-in-sports-empowerment-conference/]. Registration details and further information can be found on Mission 89 and Vinnare Legal Chambers social media handles.