Matthew, who has served as an advisor to Mission 89 since 2018, now joins Ode Fulutudilu as the second sports figure to represent the organization as an Ambassador.

Once a victim of trafficking himself, Matthew has been a vital figure for Mission 89 in tackling child trafficking in and around sport. His inspiring story has raised awareness about the severity of trafficking of young athletes around the world. Currently, Matthew is the CEO of GEAP-F Media Ltd., operating ELEGBETE TV & RADIO on YouTube to tell stories of local coaches and players who are treated as superstars at home, even before they go abroad.

As Mission 89 Ambassador, Matthew will serve as a delegate of the organization by using his name, voice, and platform to reach young players vulnerable to trafficking, to raise awareness, and to fight against human trafficking in and around sport.

QUOTES

“We are so happy to officially announce Edafe Matthew Eseoghene as our ambassador. Matthew has been Mission 89’s companion since its establishment and has played an indispensable part in telling the reality of trafficking in sport to our associates and audiences. He is yet another shining personality we all look up towards, and together we can take another big step to mitigate the exploitation of young athletes.”

Lerina Bright – Executive Director, Mission 89

“It is an honour to be picked as an ambassador for such a brand that is committed to fighting a good fight. As someone who’s been a victim before, this has a personal touch for me.”

Edafe Matthew Eseoghene – CEO, GEAP-F Media Limited

QUICK FACTS

• At the age of 20, Matthew was a victim of trafficking in football and after being abandoned by an illegitimate football agent in Cape Verde for 11 months without a contract or any financial support.
• Since 2007, Matthew had worked as a sport analyst and journalist for Al Jazeera, HiTV and Brila FM.
• In 2014, Matthew was a commentator at the 2014 FIFA World Cup.
• In 2017, Matthew started his own media company called GEAP-F Media Ltd., owners of ELEGBETE TV & RADIO on YouTube.

Mission 89 Ambassador Programme

The Mission 89 Ambassador Programme is a social influencing and community outreach initiative that uses the positive values of sport to raise awareness of human trafficking within the context of sport. The Ambassador role is assigned to high-profile personalities who have been thoroughly appraised and selected by the organization.

The post Edafe Matthew Eseoghene announced as Mission 89 Ambassador appeared first on Mission89.