Mission 89 launches #NotInOurGame Ball Juggle Challenge campaign to commemorate World Day Against Trafficking in Persons 2022

Mission 89 has launched the #NotInOurGame Ball Juggle Challenge, an anti-trafficking social media campaign, to engage and sensitize at least 10 million young athletes from all sports and abilities worldwide. This campaign, as well as other activities are being organized to commemorate the 2022 World Day Against Trafficking in Persons.

The International Organization for Migration (IOM) will lend support to the Ball Juggle Challenge through its national offices to enable the campaign to reach the targeted youth. This support is crucial given the IOM’s position as a critical force in the fight against migrant smuggling and human trafficking. Egypt, Mexico, Poland, and Uruguay are some of the countries that have joined the campaign so far.

On Saturday, July 23, the IOM in partnership with La Liga, the Royal Spanish Football Federation, and Pyramids FC hosted a youth tournament for migrant communities in Cairo. During this event, participants learned of the signs and red flags of trafficking in sport, while taking part in various activities organized by the partners, including the #NotInOurGame Ball Juggle Challenge.

On Wednesday, July 27th 2022, students from the Geneva Graduate Institute, in collaboration with Mission 89 hosted an event, “Exploring the risks or Trafficking and Exploitation of Children in the Gaming Industry”. Representatives from organisations such as EXPLORIT, ECPAT International, and International Olympic Committee. The two organisations are conducting a research study which aims to understand the diverse risks associated with specific groups of individuals within the esports community, particularly women, children, minorities and those from the Global South.

In Kenya, Mission 89 has partnered with A-STEP Foundation to give young athletes, professionals, stakeholders, and parents the chance to learn about modern slavery and human trafficking, and to take part in the #NotInOurGame Ball Juggle Challenge youth tournament. On the day before the sensitization tournament, an Anti-Sports Trafficking Workshop for Coaches and Safeguarding Officers will be organized on the July 29th.

Mission 89 partners will be on the ground to support and assist in the sensitization and education programming of the youth, parents, and coaches. More than 410 youth and parents, 38 football coaches and safety officers, Kenya National Team Legends, have all confirmed their attendance. This event would not be possible without the sponsorship and support from Coca Cola, Kenya Commercial Bank, Kenya Broadcasting Corporation, and Base Radio.

‘‘Sports should not be a space for trafficking. Every athlete in pursuit of a career in sport should do so through legitimate means in a transparent system. Education and proper regulations work hand in hand to provide the right environment for young talents to pursue their dreams and we are committed to working with all stakeholders to make sports safe for all.’’ – Lerina Bright, Executive Director, Mission 89

To commemorate the 2022 World Day Against Trafficking in Persons, Mission 89 invites everyone to take part in the #NotInOurGame Ball Juggle Challenge, and to help put an end to modern slavery. Here is how:

  1. Film a video showing your athletic abilities (watch demo video here: https://f.io/3f8g2nxJ)
  2. Upload and share it on your social media account with the hashtag #NotInOurGame
  3. Best videos will be selected & included in the global #NotInOurGame 2022 World Day Against Trafficking in Persons campaign video. Follow the guidelines below for more information. 

If you would like to attend the #NIOG Event in Kakamega, Kenya, please see the details below:

Venue:            A-STEP Talents Center Grounds
Location:         Kakamega County Kenya, Mumias East Sub County (along Buyangu-Ekero
Road, Kamashia Junction, Kamashia Village
Telephone:     0723637920 (Kenya)

About Mission 89

Mission 89 is a Geneva based research, education, and advocacy organisation that fights the exploitation and trafficking of young athletes through social and economic transformation. Every year, hundreds of thousands of children are smuggled across borders and sold as commodities, including promising young footballers trafficked by sham agents promising fame and an escape route from a cycle of poverty. Mission 89’s guiding principles include the United Nation’s Convention on the Rights of the Child (1989) both broadly and specifically that declares that members “shall take measures to combat the illicit transfer and non-return of children abroad”.

Media Contact : info@mission89.org

website : www.mission89.org

Follow this link for campaign vidoes:



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